Vercelli
Vercelli, a tire brand owned by American Omni, is a relatively unknown tire brand on the market. As an affordable, yet high-performance tire, Vercelli faces the challenge that their affordability causes consumers to believe they are a lower-quality tire brand.
Vercelli came to Plan B Agency with the request to help them elevate their brand to appeal to higher-end automotive audiences. After selling them on a positioning statement of tires that track beyond belief, I worked with a design intern to break all tire expectations with a campaign that brought out their Texas roots.
In order to expand Vercelli’s new branding, we knew we needed to craft a social media presence that was #wildlytough
What better way to inspire toughness than the toughest rodeo in Texas? In partnership with the Professional Bull Riders world finals, we will brand billboards at the tournament, sponsor riders, and give a tire discount found on the back of the ticket of tournament attendees.
CW: Me
AD: Anju Sashida