Divvy, a bike rental service with stations located throughout Chicago has just recently raised its prices decreasing its demand for riders. In order to increase summer rentals, we turned Divvy into the most exclusive bike club in the city with the promise that when you Divvy, you never have to ride alone.
Street Prints
Travel-style street posters will show off parts of Chicago while informing others of a new bike club.
Store Stickers
We will partner with local businesses and offer bike club members 10% off their orders.
Push Texts
We will send push texts to those who have opted in to stay updated on the details of club rides.
Divvy Bike Club Social Posts
Geo-targeting ads prompt users to learn more, download the app, and join our bike club.
Divvy Bike Club App
A new section in the Divvy Bike Club app allows users to learn more, and get riding.
CW: Bailey Maguire and Makena Boling
AD: Hannah Cohen and Amanda Sideris