Love In Tandem
Winning new business pitch to Signet Jewelers with Energy BBDO intern team
Ask: Design a product and develop a narrative for a Signet Beacon that highlights sentimental and meaningful gifting.
Insight: In a society that fears codependency, there is a need for self-identity within relationships.
Idea: falling in love doesn’t mean losing yourself.
Manifesto:
Love In Tandem Collection
Much like a Tandem bike, the love in Tandem collection was created to celebrate the individuality and togetherness that keeps a relationship moving forward.
With two customizable birthstones representing each individual within the relationship, and a diamond to represent the love that holds the relationship together, The Love in Tandem Ring is the modern way of wearing your love.
Love In Tandem x Twitch
Create a love in Tandem power-up in Fortnite that only works when you play the game in duos.
Normally when playing in Duos, only one player gets the power-up. But with the Love in Tandem power-up, BOTH players will receive its unique powers.
Pay gaming influencers to stream their use of the power-up on Twitch to get everyone talking.
Love in Tandem X Reddit
When people have questions about relationships that they can’t seem to find the answers to in real life, where do they turn?
Reddit.
In order to highlight the importance of individuality within a relationship while increasing awareness of the Love in Tandem Collection, we will target consumers based on their niche Reddit searches of phrases like other half, better half, and codependency.
15 Second Spots:
Instagram Ads:
As a campaign crafted for year-round promotion, we crafted Instagram posts with seasonal Love In Tandem messaging.
Creative Team
Talia Adler
Meghna Parikh
Bailey Maguire
Strategy Team
Leandro Ortiz
A.V. Vo